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高一英语The-Advertising-Game课件2


Unit 11 The Media

Lesson 3 The Advertising Game
( Period Two )
北京第十九中学 高一英语备课组

Objectives
By the end of this lesson,

you’ll be able to
◆ understand the words in

context;
◆ comment on advertisements;

◆ learn and practise using the

Gerunds

Revision

There are many different kinds of direct advertisements. Some may give _______ information about the product; some are visually made __________ attractive to hold concepts people’s attention; others use __________ like success and wealth. Nowadays top advertisers prefer to use _________ humour as well unusual as new and ___________ ideas to surprise people. Public advertisements, however, knowledge focus on increasing public ____________.

Find these words and match them a) traditional, typical c) right for something f) rapid increase h) method i) belonging to the present time j) area around where you live b) company d) contain g) idea

e) plan of how money should be spent

budget
consist of

classic

suitable

corporation _________ _________ _________ _________

a) traditional, typical b) company c) right for something d) contain

e) plan of how money should be spent

_________

approach

boom

contemporary concept ___________ ___________ ___________ ______________

neighbourhood f) rapid increase g) idea h) method

i) belonging to the present time j) area around where you live ______________

Language in Use
Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it. The following vocabulary may be useful.
idea, design, image, suitable, creative, interesting, attractive, fascinating, consist of, combine with, hold the attention of, give information

Example : The idea for the advertisement is creative.

Gerunds 动名词

Read these sentences and tell the Gerunds’ functions.

1. For example, it could be “Shanghai Sewing Machine”, 2. For many of today’s advertisers, repeating old ideas is not a successful approach. 3. … a lot of money is spent on applying modern techniques of design to make these. 4. Others try to create advertisements that people simply enjoy looking at.

Read these sentences and tell the Gerunds’ function.

1. For example, it could be “Shanghai

Sewing Machine”, …
telling the use of noun 说明名词的用途 2. For many of today’s advertisers, repeating old ideas is not a successful approach. subject 作主语

3. Others try to create advertisements that
people simply enjoy looking at.

after a verb 动词后,用作动词的宾语 4. …a lot of money is spent on applying
modern techniques of design to make

these. after a preposition 介词后,用作介词的宾语

Complete the sentences with the verbs in their correct form.

1. I’m an early bird, and I’ve got used to

getting up ( get up ) at 5:00 a.m. _________
2. There is only one programme worth watching ( watch ) today-the science ________ programme on volcanoes. worrying ( worry ) about it. 3. It’s no use ________ You can’t do anything to change it.

not apologising ( not 4. I regretted _____________
apologise ) to the old man for my bad

behaviour.
5. My little niece and nephew are always camping ( camp ) excited to set out on a ________ trip. 6. For fifty years, she did her job without complaining ( complain ). ___________

Asking (Ask) about other people’s 7. ________ personal business is not polite. not doing (not do) anything 8. I feel like __________ at all this evening.

Rewrite the following sentences using the Gerunds.
1. It’s bad for you to watch too much TV.

Watching too much TV is bad for you.
2. Mary collects stamps. That’s her hobby. Collecting stamps is Mary’s hobby. Mary’s hobby is collecting stamps.

3. He suggested that we should ask the
boss for his opinion first.

He suggested asking the boss for his
opinion first. 4. He rushed to the school. He didn’t have breakfast. He rushed to the school without having breakfast.

5. Don’t talk to her. It’s no use. She never listens. It’s no use talking to her. She never listens.

Homework
Do Ex. 10 on page 27.

Thank you!

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