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2015年四川中考英语复习热点素材拓展:九年级(全)限时练 小米手机CEO雷军


第三部分 热点素材拓展 九年级(全)限时练 小米手机CEO雷军 Steve Jobs shocked the mobile-phone business by introducing a device (装置) that everyone had to copy. Now one of his fans Lei Jun is shaking up the enormous C

hinese market with smartphones that cost much less than comparable devices. Lei is the founder and CEO of Xiaomi, which is just four years old but already one of the top six smartphone sellers in China. It entered the business in 2010 by starting a custom Android operating system, known as MIUI (pronounced “me UI”), whose interface looked a lot like the iPhone’s. It was hugely popular among people who love to change a phone’s functions. A year later, Xiaomi began selling a series of phones that had high-end specs (高端规格) but sold for only half of what the iPhones were going for in China. One reason the prices are so low is that Xiaomi sells at or near cost and makes its money when customers pay for its cloudbased services (云服务), such as messaging and data backup. The company is also skillful at timing its sales. It presells a very limited number of devices, which always sell out, attracting more interest. By the time the later buyers get their devices, producing costs have fallen clearly for Xiaomi. Lei has developed a Jobs-like image, all the way down to his personal things and product announcements. His fans call him “Leibs” (a combination of Lei and Jobs), though his criticizers also use the term in laugh. Regardlessly, his company is getting itself in position to sell a big

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