A student once said how useless it was to put advertisements (广告) in the newspapers. “Last week,”he said,“I lost my dictionary in a City Shop. Because it was a present, I spent twice of its c
ost in advertising, but didn’t get it back.” “How did you write your advertisement?”asked one of his classmates. “Here it is,”said the student, taking out of his pocket a piece of advertisement from a newspaper. His classmate took it and read:“Lost from the City Shop last Sunday evening, an English-French dictionary. The one who finds it will receive ten dollars on leaving it at No.10 Water Street.” “Now,”said his classmate,“I don’t think your advertisement can work. The way in which the words are used is very important. Let us try for your dictionary again, and if it can’t bring your dictionary back, I’ll buy you a new one.” He then took a piece of paper out of his pocket and wrote,“If the man who was seen to take a dictionary from the City Shop last Sunday evening doesn’t want to get into trouble, he must return the dictionary to No.10 Water Street. We know who he is.” This appeared in the newspaper, and on the next morning, the student was surprised when he opened the front door. In the doorway lay at least twelve dictionaries, and his own was among them. Many of them had notes on them saying that they had been taken by mistake, and begging the loser not to say anything about the matter. 1．What is an advertisement? A．A piece of news in the newspaper. B．A public notice. C．An idea. D．One’s wish. 2．The student once thought advertising was ______. A．of little use B．of some use C．important D．not important 3．His classmate said that he should _______.
A．buy a new dictionary B．go on looking for his dictionary C．write another and better advertisement D．tell the police 4．“If it can’t bring your dictionary back, I’ll buy you a new one”means that ______. A．he was quite sure he would get the dictionary back B．he was not sure he would get the dictionary back C．he was rich enough to buy a new dictionary D．he didn’t know what to do 5．Did the classmate know who had taken the dictionary? A．Sure. B．Not very sure. C．Not at all. D．Perhaps. 答案与解析： 1．B 这则广告是为了寻找丢失的字典，是一则公告，所以答案选 B。 2．A 从 A student once said how useless it was to put advertisements in the newspapers 可 知答案为 A(几乎没用)。 3．C 他同学对他说 The way in which the words are used is very important. Let us try for your dictionary again 可知他的同学建议他再写一个更好的广告，故答案选 C。 4． 从 and if it can’t bring your dictionary back, I’ll buy you a new one(若不能找回字典， A 我买一本新的给你)可知他的同学很肯定能找回那本字典，故答案选 A。 5．C 当然不知道，要知道的话还用得着打广告吗。