当前位置:首页 >> 英语 >>

新人教选修Book9 Unit5 Inside advertising Reading


How advertising works

Let’s enjoy two advertisements!

Discussion
1. Do you like McDonald's better than KFC because of the advertisement?

In newspa

pers Everywhere On billboards In magazines

At the airport

Advertisements WHERE?

On TV

At the cinema

On buses On the radio

In train stations

Compare advertisements
Compare the two advertisements,
which one is easier for you to

remember? Why?

Obey your thirst.

Things go better with Coca-Cola.

Take time to indulge.尽 情享受吧!

The new digital era

数码新时代

Understanding the advertisements on
page 42.
1. Water
A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”.

B. What is the purpose of this
advertisement? To encourage people to use water wisely and to save water where they can.

2. Super Shooze A. What group of people is the

advertisement made for?
Young people who like sports, the

latest fashions and like to be part
of a group.

B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.

C. Do you think the message is true? Give
reasons.

No, because just wearing a certain
brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.

3. Refresh water A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that

they are the first thing people notice
about the ad.

B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?

No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.

C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.

4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,

air and our environment and about
how the environment is being spoiled.

B. What do you think causes air pollution?
Human beings cause air pollution by

burning fossil fuels, such as gas, oil, coal,
etc by using some modern machines, transportation vehicles and also by manufacturing modern products.

C. How else can advertisers make people
more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.

5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the same purpose. What do both ads want people to do?

They want people to stop speeding.

B. Both ads target a certain group of people. Who are they? Drivers. C. If you were a driver, which advertisement would have most effect

on you? Why?
Students give their own answers.

HOW ADVERTING WORKS

Scanning
Scan the headings of each section and get a general understanding of the text.

Sum up the main idea of each section. Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) Introduction What is an advertisement?

How do advertisers make effective advertisements?
How effective are advertisements?

Detail reading
Read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?

1. Who advertises?

Businesses, individuals, organizations
and associations.

2. Why do they advertise?
They want to sell something or to

inform or educate the public.

3. Where do they advertise?
On TV and radio, in magazines and

newspapers (also on clothes,
billboards, at sports fields, on buses

and trains, at bus and train stations
and many other places).

4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.

Read the text carefully and fill in the blanks with proper words. How advertising works What is an An advertisement is a message or announcement advertisement? 1______________________ that informs or influences people.

How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.

How do Appeal to advertisers your target make effective advertisemen ts?

In order to 4 persuade ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions.

How do Use a advertisers suitable make medium effective advertisement s?

As well as reaching the right audience with the right technique, advertisers must also 5____________ place their ads in the right medium _________________ .Obviously, cost will play a big part in this decision.

How effective However good an are advertisement is, advertisements? people 6 ______________ are unlikely to be persuaded if the product is unsuitable for them. On the other hand, being constantly exposed 7______________________ to advertisements can help to change our opinions over time.

What is an ad? 1) Definition (a message or

announcement that intends to inform
or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations)

How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium

(cost, media)

How effective are ads? 1) When there is a need for the product.

2) If the target audience is exposed to
ads constantly.

HOMEWORK 1. In pairs, discuss the questions

in Ex 2 on P44. 2. Finish Ex 3 on P45 in pairs.


相关文章:
新人教版选修九Unit5 Inside advertising单元同步测试
新人教选修九Unit5 Inside advertising单元同步测试 隐藏>> Unit 5 Inside advertising...You may have the book; I ___ it any longer. A. make full use...
选修九Unit5 Inside advertising教案设计
新人教选修9 Unit5 Inside... 76页 免费 新人教选修9 Unit5 Inside... 39...选修九 Unit5 Inside advertising ---Reading 预习学案 Part B (Before the cla...
高中英语 Unit5 Inside advertising评测练习 新人教版选修9
高中英语 Unit5 Inside advertising评测练习 新人教选修9_英语_高中教育_教育专区。Unit5 Inside Advertising 评测练习 1. 猜测单词含义,进行连线。 corporation a...
2014-2015学年高中英语 Unit 5 Inside advertising测试题 新人教版选修9
2014-2015学年高中英语 Unit 5 Inside advertising测试题 新人教选修9_高三英语_英语_高中教育_教育专区。2014-2015 学年高中英语 Unit 5 Inside advertising 测...
(新课标)2015届高考英语二轮复习 unit5 Inside advertising单元测试 新人教版选修9
(新课标)2015届高考英语二轮复习 unit5 Inside advertising单元测试 新人教选修9_高三英语_英语_高中教育_教育专区。Unit 5 Inside advertising 单元测试(人教版...
2014-2015学年高中英语 Unit 5 Inside advertising测试题(浙江)新人教版选修9
2014-2015学年高中英语 Unit 5 Inside advertising测试题(浙江)新人教选修9_高三英语_英语_高中教育_教育专区。2014-2015 学年高中英语 Unit 5 Inside advertisi...
选修九Unit5 Inside advertising教学设计
Book 9 Unit 5 Inside advertising 【Learning aims...(Fast reading )结合文章内容设计了 True or False...新人教选修9 Unit5 Insi... 31页 1下载券 2013...
Book9Unit5 Inside advertising 阅读文章相关练习及写作
Book9Unit5 Inside advertising 阅读文章相关练习及写作...新人教选修9 Unit5 Insi... 暂无评价 41页 免费...14页 免费 选修9 unit5 Reading 26页 1下载券©...
人教新课标英语Book9 Unit Five Inside advertising单元教学细目与单元检测
人教新课标英语Book9 Unit Five Inside advertising单元教学细目与单元检测_高三英语_英语_高中教育_教育专区。Unit Five Inside advertising 课程标准中的内容标准: ...
更多相关标签:
inside reading 4 | inside reading 4 pdf | inside reading | inside reading 1 | inside reading 1答案 | inside reading 3 | inside reading 3 pdf | inside reading 2 |