教 材：牛津高中英语(模块四)高一下学期 文档内容：教学设计—教案 单 元：Unit 1 Advertising 板 块：Project 1 课堂设计指导思想： 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和 使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实 践、讨论、合作和探究的方式发展自己的语言综合能力
。 Teaching aims: 1. Get to learn and use English by doing a project. 2. Try to fully understand the two reading materials and master the language items. 3. Learn to get enough i nformation about ad campaigns from the reading materials. Teaching procedures: Step 1 Lead-in Show students two groups of pictures and draw their attention to the importance of ads. 【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带 新，自然导入本课。 Step 2 Listen and understand Have students listen to the recording of the handout and answer the three questions to get a general idea of t his reading material. 【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关 广告宣传单的基本信息。 Step 3 Reading for detailed information Ask students to read the material again carefully to get detailed information about developing an ad campai gn. 【设计说明】引导学生通过详读阅读材料，更好地理解文章并了解策划广告宣传活动的主要环 节。 Step 4 Main idea of each paragraph Ask students to work in pairs to focus on each paragraph of the handout and then report the main idea of ea ch paragraph to the class. 【设计说明】启发学生注意文章的段落结构，复习说明文的阅读策略，为 策划宣传单做准备，同时培养学生的合作学习能力。 Step 5 Read and understand Ask students to read the sample ad campaign and answer three questions in order to get a general idea. 【设计说明】帮助学生在第一个阅读材料的基础上，通过阅读广告宣传单的例文，进一步了解广告 宣传单的基本格式，为学生设计并呈现自己的广告宣传单提供了可依照的范例。 Step 6 Language focuses Ask students to list the useful words and expressions from the two reading materials in notebook and make preparations for writing an handout. 【设计说明】帮助学生掌握两份阅读材料中的主要的词汇和习惯用法，为完成广告宣传单做准 备。 Step 7 Homework Ask students to finish Part B1 and B2 on P91 to be more familiar with the meaning and the usage of the wo rds and phrases that learned in this section. 【设计说明】通过作业巩固本堂课的学习成果，为完成下一部分任务所铺垫。
Unit 1 advertisement (reading) Hello, everyone. I am XXX from XXX college. Today I am pleased to have an opportunit y to talk about some of my teaching ideas. My topic is advertisement taken from Unit 1, Module 3. My teaching plan will include three parts. They are analysis of the teaching ma terial, teaching methods and teaching procedures. Part 1. Analysis of the teaching material 1.status and function This is the second period of this unit. The topic of this unit is advertisement. In this perio d, students are demanded to learn more about advertisements, need identify the difference s between commercial advertisements and public service advertisements. Because this art icle is an expository writing, let the Ss to learn how to read an expository writing. 2.Teaching aims and demands Based on the analysis of the teaching material, I have chosen the following as the teachin g aims. 1).To learn more about advertisements 2).To learn how to read a expository writi ng 3).To read the passage Advertisements and complete related answers 4).To improve t heir reading comprehension skill by fully participating in all activities 3.Teaching important and difficult points 1)How to improve their reading ability through teaching activities 2)How to let them gain some insight into advertisements and help them deal with advertis ements in their daily life 3)The usages of some key words 4.Teaching Aids A computer and overhead projector A blackboard and some chalk Part 2 Teaching Methods Discuss in pairs or in groups Communicative method Audio-visual teaching method “ Task-based” teaching method Part III Teaching procedures and purpose of my designing I have designed the follo wing steps to train their ability of reading. Step 1 Greeting Before talking about advertisement, ask one student to sing a song or anything he/she do i s related to English. The purpose of What I design is under this homorous atmosphere Ss will be happy and have a very good mood to go on with this lesson. Step 2 Lead-in Ask the Ss to review what we discussed six advertisements in the last lesson and talked a bout their effects on us. It stimulates the Ss interest and draw their attention at the very be ginning of the lesson. So I call Ss memory to show some advertisements from the net I fo und and lead in new lesson.
Step 3 Fast reading This step is the most important part of this lesson, because the students are going to do th e reading. And the whole reading is conducted with the strategies instructed first. And the y, then, they will put the strategies into practice . I would tell the students that usually it is not necessary to read an article word by word or sentence by sentence to get some information, then show them one of reading strategies ——skimming. Ask the Ss to read the text quickly and answer the three question in Part A, then check th e answers they find. Step 4 Deep reading I will give 3 minutes to Ss to read the “reading strategy”, let Ss know what an exposito ry writing and what the expository article basic format is. This time I will let Ss read again while I play the recording. what I design is following th e recording to read, and trainning their listening at the same time. Then let the students work in pairs, one student reads the question and the other answers i t. If it is false, let him or her correct it. With the tasks in step 3 and step 4, the students can grasp the reading skills easily. Step 5 Post-reading Let the students discuss in groups and ask them to scan the text and find out how many pa rts the text can be divided into and get the main idea for each part. Then encourage the students to learn to compare the differences between commercial ads and public service ads. Step 6 Homework to complete the remaining exercises on page 4 and 5. to do parts A1 and A2 on page 90 in workbook
Part IV Blackboard Design