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高中英语 Unit1 Advertising Welcome to the unit课件 牛津译林版必修4


牛津高中英语 (模块四 · 高一下学期) Unit 1 Welcome to the unit Advertising Unit 1 课件描述: 本堂课以听说为主,是整个单元的第 一课时,是对整个单元的导入,应起到 引导学生对本单元主题即广告业和广告 产生情趣的作用。 Welcome to the Unit Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Brainstorming: 1. Where can we find these ads? On billboards, on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc. 2. Why do you like these ads? They are quite interesting, creative and we can get some useful information from them. Observation: Observe the four pictures on Page1. Try to divide them into two parts. Ads for social problems Earth Day Say ‘No’ to drugs Oxlin Airlines Soft shine shampoo Ads for sales Discuss and speak: Read the instructions and focus on the four posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Commercial advertisements Public service advertisements Poster 1 This poster is a commercial advertisement. It offer the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved. Poster 2 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the envi

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