What did you watch just now?
What do they persuade people to do?
Support the fight against AIDS
Unit 4 Reading
1 to learn some
basic knowledge about ads 2 How to read expository writing
Step One Lead in
Sales for computers.
Taking drugs means committing suicide slowly.
Try to divide them into two parts.
public service advertisements
Project Hope Ads for public issues
Say ‘No’ to drug
Ads for sales
Step Two Reading strategy
1 What is expository writing? Expository writing is meant to introduce you basic information on a topic.
2 What kind of format does it usually follow?
It usually follows the same basic format: introduction of subject, supporting details, conclusion
Discuss the structure of the text
introduction of advertisements Para1 Para2-5
commercial and public service ads
author’s opinions/suggestions Para6
Step Three Fast reading
1) What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
2) What does PSAs stand for?
Public service advertisements.
3) What are PSAs meant to do?
To educate people about health, safety or any other issue which affects public welfare.
Step Four Reading for details
1 Where are the advertisements most commonly found?
Task 1 Detailed-reading
They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.
2 What is the difference between commercial advertisements and PSAs?
A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
3 Why are some of the ads clever according to the article?
Because although the ads do not lie, they do not tell you the complete truth.
4 When did China begin a nationwide public service advertising campaign?
1 Advertisements are found in many places. 2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. Not all 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.
Task 3are theirreading Task similarities What Fill in the blanks with persuasive exciting right words
billboards Internet … promote educate expense
Similarities Places found Methods used
billboards newspapers magazines the internet radio television
persuasive _____________ language exciting ___________ images
Differences Purposes to _________ a promote product or service
to educate people about health, safety or any other issue which affects public welfare
Types Commercial ads
___________ Examples “Bright-Teeth fights bad breath!” “You are proud of your cooking, so shouldn’t you buy the very freshest food?” “Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Five Consolidation
1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _______a product or service at a higher A. to sell
price B. to sell a product or service for free
C. to help sell a product or service or make it more popular
2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?”
A. Since you are good at cooking, you needn’t buy the very freshest food. B. Because you are a nice cook, the very freshest food is your favorite choices. C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?
A. Bright-Teeth fights bad breath B. Project Hope— schooling every child C. Knowledge changes life
4. What is the author’s attitude towards ads?
A. All ads tell the complete truth and we should believe them.
B. ads don’t tell the truth and we mustn’t believe them.. C. Some ads offer inaccurate information and we should be careful about them.
Step Six Have a Discussion
Step Seven Summary
What have you learnt about ads in this passage?
Step Eight Homework
1 Finish the article on Page 95. 2 List the difficult language points on your notebook.
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