当前位置:首页 >> 初中教育 >>

江苏省常州市西夏墅中学高中英语 Unit1 Advertising Project课件1 牛津译林版必修4


牛津高中英语
(模块四 · 高一下学期)

Unit

1

Project
Developing an ad campaign

Unit 1

课件描述:
本堂课的宗旨是引导学生在“做中学”, 通过让学生完成一份围绕本单元主题的广告 宣传单来学

习和使用英语。

Project 1 Developing an ad campaign

Lead-in
From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.

Comprehension

Listen and understand
1. What is an ad campaign?
An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.

2. What media can you use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.

3. What questions should we first consider?
1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience?

Reading for detailed information:
To build an ad c_________ ampaign Step One arget audience in mind; *have a clear g____ oal and t_____ reate right *do a little r_______ esearch and you can c_____ m______ essage for the right people. nformation from your research; *gather i_________ ppeal to the way *It is important to always try to a_____ The audience will r_____. eact

Step Two

Step Three

cross *use different m____ edia to get your message a_____ *decide what a________ pproach you want to use to each your audience. r_____

Main idea of each paragraph
Para. 1 the definition of an ad
campaign/ what an ad campaign means Para. 2 the target audience and how to determine the target audience

Para. 3 what the ad campaign says Para. 4 how to reach the target audience

Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.

2. What is the main aim of the anti-smoking campaign?
The main aim is to discourage young people from smoking.

Read and understand
3. How can high-school teenagers be convinced not to start smoking?
We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.

Language Focuses

Useful words and expressions
reach have sth. in mind figure out employ determine in advance appeal to

react
care about

be concerned with
personally get …across put together

Useful words and expressions
due to
poisonous chemicals give up inform … about… shock …into … related to

lung cancer
discourage …from …

convince
urge

Homework
1. Finish Ex. B1 and B2 on Page 91. 2. Write a short passage using the phrases listed.


相关文章:
江苏省常州市西夏墅中学高中英语 Unit2 Wish you were ...
江苏省常州市西夏墅中学高中英语 Unit2 Wish you were here Project教学设计 牛津译林版必修2_英语_高中教育_教育专区。单板 块:Project 元:Unit 2 Wish you ...
江苏省常州市西夏墅中学高中英语 Unit1 The world of o...
江苏省常州市西夏墅中学高中英语 Unit1 The world of our senses Reading教学设计1 牛津译林版必修3_英语_高中教育_教育专区。单 元:Unit 1 The w orld of ...
江苏省常州市西夏墅中学高中英语 Unit1 The written wo...
江苏省常州市西夏墅中学高中英语 Unit1 The written word Project教学设计2 牛津译林版选修8_英语_高中教育_教育专区。单板 块:Project 2 元:Unit 1 The written...
江苏省常州市西夏墅中学高中英语 Unit2 Wish you were ...
江苏省常州市西夏墅中学高中英语 Unit2 Wish you were here Project教学设计 牛津译林版必修2_英语_高中教育_教育专区。单板 块:Project 元:Unit 2 Wish you ...
江苏省常州市西夏墅中学高中英语 Unit1 Tales of the u...
江苏省常州市西夏墅中学高中英语 Unit1 Tales of the unexplained Word power教学设计 牛津译林版必修2_英语_高中教育_教育专区。单板 块:Word power 元:Unit 1 ...
江苏省常州市西夏墅中学高中英语 Unit3 Back to the pa...
江苏省常州市西夏墅中学高中英语 Unit3 Back to the past Project教学设计1 牛津译林版必修3_英语_高中教育_教育专区。单 元:Unit 3 Back to the past 板块:...
2016学年江苏省常州市西夏墅中学高二英语教案:unit1《 ...
2016学年江苏省常州市西夏墅中学高二英语教案:unit1《 the written word 》project 1(牛津版选修8)_高中教育_教育专区。牛津高中英语教学设计单 板元:Unit 1 ...
江苏省常州市西夏墅中学高中英语 Unit3 Amazing people...
江苏省常州市西夏墅中学高中英语 Unit3 Amazing people Reading1教学设计 牛津译林版必修2_英语_高中教育_教育专区。单板 块:Reading 1 元:Unit 3 Amazi ng ...
江苏省常州市西夏墅中学高中英语 Unit3 Amazing people...
江苏省常州市西夏墅中学高中英语 Unit3 Amazing people Task1教学设计 牛津译林版必修2_英语_高中教育_教育专区。单板 块:Task 1 元:Unit 3 Amazing People ...
江苏省常州市西夏墅中学高中英语 Unit3 Looking good,f...
江苏省常州市西夏墅中学高中英语 Unit3 Looking good,feeling good Task1教学设计 牛津译林版必修1_英语_高中教育_教育专区。单板 块:Task 1 元:Unit 3 Looking...
更多相关标签:
常州市西夏墅中学 | 常州市西夏墅 | 常州市西夏墅中心小学 | 常州市西夏墅中学团委 | 常州市西夏墅镇 | 江苏省常州市 | 江苏省常州市武进区 | 江苏省常州市第四医院 |