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吴立媛外贸函电课件


商务英语函电
Business English Correspondence
主讲教师:吴立媛

Unit four Establishing Trade Relations 建 立 业 务 关 系

Contents本课内容

1 2 3 3 4

Revision复习 Ex

planation信函讲解 Practice in class课堂练习 Assignments课后作业

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China Tel:7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Feb.15th,2009 Mr. Jone Smith The Heading VME Manufacturing Company 3804 New Sharon Rd. Pella, Iowa, U.S.A. Dear Mr.Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang Chief Buyer

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China

Tel:7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Feb.15th, 2009 Mr. Jone Smith VME Manufacturing Company The Date 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations.

Yours faithfully, Leon Chang Chief Buyer

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China

Feb.15th,2009

Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr.Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, The Inside Address Leon Chang Chief Buyer

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Feb.15th, 2009 Mr. Jone Smith The Salutation VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang Chief Buyer

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China

Feb.15th, 2009

Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Mr. Jone Smith VME Manufacturing Company The Letter Body 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang Chief Buyer

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China

Feb.15th, 2009 Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang The Complimentary Close Chief Buyer
Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@sina.com

Feb.15th, 2009 Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. The Signature Yours faithfully, Leon Chang Chief Buyer

Revision 复 习
Word-matching
a. b. c. d. e. f. g. h. meet one’s requirements be of interest to sb. trade in sth. look forward to sth./doing be in the market for sth. acquaint sb. with sth. be in line with sth. get in touch with sb. 1. 2. 3. 4. 5. 6. 7. 8. 经营某物 欲购买某物 对某物感兴趣 期待着 符合某人要求 与…相符合 与某人取得联系 使某人熟悉或了解

Letter about establishing trade relations
Dear Sirs, We owe your name and address to the Bank of China, Lagos Branch, through whom we have learnt you are exporters of Chinese textiles. Now we are interested in importing your Printed Shirting . We would highly appreciate it if you would send us all necessary information so as to acquaint us with the material and workmanship of your supplies. Your early reply will be highly appreciated. Yours faithfully,

Explanation 信函讲解
? Arrangement of contents 内容安排 ? Key words, phrases 重点词汇 ? Useful Expressions 常用表达法

Contents 内容
?

The source of information The business scope of writer’s firm
The intention

?

信息来源 本公司的业务范围

?

?

?

?

写信意图

?

Other references

?

其他信息

信息来源
Dear Sirs, We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. 业务范围介绍 We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. 写信意图 We are sending you under separate cover by airmail a copy of the latest catalogue. Please let us know if there are any items which are of interest to you and we will send you quotes and samples. We hope to hear from you soon. Yours Faithfully,

其他信息

Words & Phrases
Paragragh 1

? We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths.

1. learn from…
从……处获悉
? We are glad to learn from your letter of May 15 that you wish to initiate business with us . ? 从贵方5月15日来函获悉,贵方希 望与我方开展贸易。

2. deal in 经营(后接商品名称)
? They deal in Chinese textiles.

Handle不限于接商品名称,试比较:
?Those dealers handled your products. ? We handle the export business of silk goods.

Words & Phrases
Paragragh 1

? We learned from the Commercial Counselor of our Embassy in Ottawa that you deal in tablecloths. ? 我公司从本国驻渥太华大使馆商务 获悉 经营 参赞处获悉贵公司经营台布。

CONTENTS
Paragragh 2

? We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada.

1. be of good (first) quality 质量上乘(品质优良) All of our products are of first quality. 我方所有产品都是一级品。

2. work with sb.
合作,携手

We write to express our desire to work with you in this line. 现致函,表达我方愿就此项业务 与贵方合作的意愿。

3. market v.销售,推销 It is becoming increasingly difficult to market your goods in this country. 在本国销售贵方货物正日益困难。

CONTENTS
Paragragh 2

? We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada. 质量上乘 ? 我公司出售中国台布。其质量上乘,工 艺精湛。中国台布在欧洲非常畅销。我 合作 销售 方愿和贵方合作在加拿大销售此产品。

Useful Expressions 常用表达法
?

信息来源 自我介绍

?

?

合作意愿

信息来源
1. to have ( learn ) one’s name and address from ___

从……处得知某方名称及地址

信息来源
2. to owe one’s name and address to_____ 承蒙……告知

3.You were recommended to our company by_____

经……推荐

We are were to learn your name glad recommended Youowe your name and to address to and address from our company by The Journal

of Commerce.

经《商业杂志》推荐得知贵公司。 承蒙《商业杂志》告知贵公 我们很荣幸从《商业杂志》 司名称及地址。 获悉贵公司名称和地址。

自我介绍 (公司性质)

1. This is to introduce ourselves as ____
兹介绍, 本公司为……

We take the liberty to introduce ourselves as ______ We are pleased to introduce ourselves as ______

WeThis is toliberty to introduce We are the introduce ourselves take pleased to introduce ourselves as one of the leading ourselves as as
exporters of garments in China. 兹介绍,本公司为中国主要服 装出口商之一。

自我介绍 (业务范围)

2. deal in _____ 经营 handle ________ specialize in ___ 专营 be specialized in ___

自我介绍 (业务范围)

冒昧自我介绍,我方为专营 纸制品出口的国有公司。
take the liberty to introduce We ____________________________ ourselves _________as a state-owned company specializing in _______________the export of paper products.

合作意愿
1. We are looking forward to
establishing business relations with you.

2. We shall be pleased to cooperate with your firm. 3. We shall be very pleased to work with you on good terms.

合作意愿

我们期待着在互利的基础上 与贵方合作。
We are looking forward to working _____________________________ with you __________on the basis of mutual benefit.

EXERCISES 1
点击正确答案哦

In each of the following sentences, choose the appropriate word or words in the parentheses. Be prepared to justify your choice:

like, as ,for 1. We introduce ourselves ( ) importers and exporters of light industrial ( ), having many years of experience in this line of business. produce, products

bought, buy, buying

2. We have been ( ) walnut meat from the local commission houses, who ( ) send us quotations regularly.
are used to, used to , use to

3. The import and export business in China is ( ) by the state trading corporations. controlled handled done

4. We have concluded considerable business with Biddle and Sawyer Company( ) this line of business. of, in , with, regarding

EXERCISES 2
Choose the most suitable word from the list of words to fill in the blanks :
You can get the notes from: www.baidu.com

?

various buyers
give available introduced

?

faithfully
enclose pleased favorable airmailed

?

?

?

?

?

?

?

?

buyers various give available introduced faithfully enclose pleased favorable airmailed
Dear Sir or Madam, Your company has kindly been to us by Messrs Baker & Co. Ltd. Agadir, Marokko, as prospective of Chinese Cotton Piece Goods. As this item falls within the scope of our business activities, we shall be to enter into direct business relations with you at an early date.

various available enclose

give faithfully favorable airmailed

To you a general idea of the kinds of cotton piece goods now for export, we a brochure and a pricelist. Quotations and sample books will be to you upon receipt of your specific inquiry. We look forward to your reply. Yours , Leon Chang

Conclusion 总结

Arrangement of contents
内容安排

Key words, phrases
重点词汇

Useful Expressions
常用表达法

Letter about establishing trade relations

Assignment 课后作业
Writing:
可求助百度哦!

Write a letter to a foreign company for establishing business relations. The letter should cover at least the following points. ( Find necessary information from www.baidu.com ) ? the information you have got about the foreign company ? your business scope ? your desire

The End
Thank you for your attention!


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