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公开课M4U1Reading


牛津高中英语

牛津高中英语

(模块四 · 高一下学期) (模块四 · 高一下学期)

Module 4 Unit1 Reading

Advertisements
The
st 1

Period

Enjoy some beautiful ads

Enjoy some beautiful ads

Enjoy some beautiful ads

Enjoy some beautiful ads

What kind of product or service is being advertised?
learn more about ads

Lead-in:

Water protection

Sales of Coco Cola Which ad do you like and why?

Fast-reading
1.What do ads try to persuade people to do?
To buy a product or service or believe in an idea.

2.What does PSAs stand for?
Public service advertisements.

3.What do PSAs aim to do?
To educate people about health, safety or any other problem which affects public welfare.

Reading Strategy
How to read expository writing(说明文)?

The basic format of expository writing: Introduction of subject Supporting details Conclusion

Careful reading: expository writing
1.Introduction of subject 2.Supporting details 3.Conclusion

Take ?This text? for example:

(1) introduction of advertisements This (2-4) Supporting details text (5) author?s opinions/suggestions

Read the passage again and decide the main ideas for each paragraph of supporting details.
(2) What an advertisement is.

(3) Not all the advertisements tell us the

complete truth.
(4) Public service ads always tell us the truth.

Subject: PSAs use some of the same methods, but they are made to serve the public. Information support the idea: (1) PSAs are meant to teach us and help us lead better lives. (2) There are also PSAs that encourage people to support public service projects. (3)There are even PSAs to teach us how to live healthy lives. Conclusion: We can learn a lot from them. Now we can have a better understanding of the text.

Take ?Public service ads? for example:

T
not only

/F

1.Advertisements are found in many places.

2.PSAs are only found in newspapers.
Not all

3.All advertisements tell the complete truth. 4.PSAs and commercial ads use some of the same methods. PSAs 5.Commercial ads can give us valuable information about how to live our lives. 6.An ad warning people against smoking is an example of a PSA.

Post-reading( compare and speak)
What’s the similarities and differences between commercial advertisements and public service advertisements?

Similarities
Types of ads
Places found Methods used

Differences
Purpose Cost

Examples

CAs

Billboards Newspapers magazines, the internet, PSAs radio and television

Attractive pictures, clever language,

To Need to promote a be paid product for or service
To educate people about health, safety or other issues

“Bright – teeth fights bad health ”

are often run for free

“yes to life ,no to drugs”

Summary (Fill in the blanks)
Advertisements have become a part of ypes of our life. There are two main t_____ advertisements. One is called c ommercial ______ advertisements, which are m_______ to eant p romote ______ a product or service ____ .But they don’t tell people the c omplete ____ truth. Another one is called PSAs, which are often run for f____. ree They d____ eal with many s_______ problems, which often ocial affect public w______. elfare

Think about a good slogan
Slogan

(口号,标语)

Ask for more 渴望无限(百事可乐) The last is great.味道好极了 (雀巢 咖啡) Everything is possible. 一切皆有可能 Take TOSHIBA, take the world. 拥有 东芝,拥有世界(东芝电脑) A good slogan needs to be: Simple Easy to remember Meaningful …

Can you think about a good slogan for each ad?

Enjoy your music, Enjoy your Sony!

No driving after drinking

Protect environment, Protect our life

Come here, make your dreams come true!

What we learned today?
1.We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2.We can have our own attitudes towards advertisements now.

Homework: List the difficult language points on your notebook.

Bye-bye!


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