当前位置:首页 >> 幼儿读物 >>


【英文原文】Building a Chocolate Chip EmpireBite
into a Tates Bake Shop chocolate chip cookie and

youll quickly realize that butter is the not-so-secret

gredient. The thin, crispy, caramel-tasting treats are
the signature product of Kathleen Kings Southampton,

N.Y., bakery and the guilty pleasure of be

ach-bound Manhattanites, celebrity fans such as
Gwyneth Paltrow and Rachael Ray, and cookie lovers

around the country. Growing up on a Long Island far

m, Ms. King began baking as a kid and now some
four decades later sells her confections in 40 states to

the tune of $6 million in annual revenue. Her

wholesale facility in nearby East Moriches churns out
24 million cookies each year, sold in clear plastic bags

for $5 a dozen at retailers such as Who

le Foods, Gelsons and Central Market. Ms. King, 50
years old, today has 55 employees, two cookbooks

and an ultimate plan to sell her company for a swe

et price, of course.Edited interview excerpts follow:Q.
What inspired you to start your own business? A. I

was baking and selling cookies at my dads f

arm when I was 11. He said, You have to buy your
own clothes for school, so I said, OK. When you grow

up on a farm, you start working the day you star

t walking. We were raised in an independent selfsufficient way so it was just incredibly natural for me

to finish college and create my own job. My m

om told me about a fully equipped bakery for rent in
Southampton. When I was 23, I bought the location I

am still in today. At the time, it was just p

utting one foot in front of the other. I lived at home; I
didnt have any major responsibilities. Thats the

beauty of being young and naïve I didn

t know what to fear.Q. Did you work hard to make
your cookie stand out? A. I honestly never had a plan.

The chocolate chip cookie was always my specia

lty. My dad said. You cant just have a store selling
chocolate chip cookies. So I made other American

things apple pie, cakes and muffins. But the bot

tom line is that I still make my living off chocolate
chip cookies the rest is fluff.Q. Are you surprised at

how many fans youve won? A. Sometimes its

a little overwhelming! Its rewarding because were
very strict on our quality control. My staff takes

tremendous pride in the product. If someone has

a complaint, we take it to heart. We try the best we
can to stay on top of our game, because theres always

someone trying to compete.Q. How have your

marketed your business? A. When I first got into the
wholesale business, I literally went into Manhattan

with a shopping bag and walked into stores [l

ike legendary market Balduccis] saying: Can I sell
some cookies? We got orders. Then our reputation

started to spread. We do a lot in the community, s

uch as donating to fundraisers, and the community has
been good to us. As far as celebrities, they just find

our products on their own. You get a lot

of exposure here in the Hamptons you never know
whos coming in or who youre selling to. Thats one of

the reasons for my success.Q. How did you grow yo

ur business beyond the Hamptons? A. I have an
amazing business manager whos been able to help me

reach this level. He meets with distributors, negotia

tes deals and then we open up territories and start
shipping. We do tastings and in-store specials, then

we go to another territory and do the same th

ing.Q. How has your company fared during the
recession? A. Weve done relatively well. It makes us

all work smarter. We watch everything closely and we

cut where we can. We never cut on quality but if I
can buy a paper bag cheaper, we do that. My retail-

store business isnt growing because rentals (in

the Hamptons) are down, but the wholesale business
is growing. People tend to eat more sweets when

stressed.Q. Whats been your biggest challenge? A.

Breakage and shelf life is a constant challenge. People
want an all-natural product, but they want it to last 6

months. We just keep trying to create

http://www.jiesen365.com 编辑:yingyu

时事新闻评论_制度/规范_工作范文_实用文档。新闻时事评论新闻:香港特区政府正式预告,行政长官普选法案将于 6 月 17 日提交立法会审议、表决, 这意味着实现 2017...
专四时事新闻 13页 1财富值 2010年时事新闻 2页 5财富值 09年时事新闻 7页 2财富值 时事新闻词汇 7页 5财富值 时事新闻题目 21页 5财富值 时事新闻1 10...
仅让大家了解近期国际国内的重点新闻时政,还会告诉...用《中国合伙人》教大学生创业 重庆七成高校开创业...们感兴趣的、接地气的、 有新闻价值的好 故事。...
时事新闻题目 上海世博会( 一.上海世博会(2010 年 5 月 1 日)和上海 上海...英女王授 权保守党领袖卡梅伦组建新 一届政府 2010 年 05 月 12 日 10 1....
不再留恋体制内的稳定和福利, 而是怀抱重新创业的...这些早已成为我们“集体记忆”的故事, 生动地诠释了...新媒体环境下的时事新闻... 暂无评价 3页 ¥3....
2016最新时事评论集锦_高考_高中教育_教育专区。2016...曾经我们相信报纸电视,但越来越多的 假新闻让我们...为“大众创业、万众创新”提供新的平台,创造新的...
时事新闻_教育学/心理学_人文社科_专业资料。时事新闻 一、习近平主持中共中央政治局会议 讨论政府工作报告 中共中央政治局 2 月 21 日召开会议, 讨论国务院拟提请...
2017 年高考阅读素材:时事评论 29 篇(任务驱动作文...(9 月 20 日 《新闻晨报》 ) 情商课程价格可谓...不再留恋体制内的稳定和福利, 而是怀抱重新创业的...
2015届高三语文新鲜时事素材汇编_语文_高中教育_教育...互联网时代给青少年带来了创业机遇,他们有机会以较小...“新闻 30 分” 、新闻频道《新闻联播》推出“重读...
金字塔式:先主后次 编年体式:完整地将新闻事实以故事性的方式表达出来。...社论 1、定义:代表编辑部就当前国内外的重大时事和问题发表的权威性言论...