当前位置:首页 >> 幼儿读物 >>

时事新闻:巧克力曲奇女王的创业故事


【英文原文】Building a Chocolate Chip EmpireBite
into a Tates Bake Shop chocolate chip cookie and

youll quickly realize that butter is the not-so-secret
ing

gredien

t. The thin, crispy, caramel-tasting treats are
the signature product of Kathleen Kings Southampton,

N.Y., bakery and the guilty pleasure of be

ach-bound Manhattanites, celebrity fans such as
Gwyneth Paltrow and Rachael Ray, and cookie lovers

around the country. Growing up on a Long Island far

m, Ms. King began baking as a kid and now some
four decades later sells her confections in 40 states to

the tune of $6 million in annual revenue. Her

wholesale facility in nearby East Moriches churns out
24 million cookies each year, sold in clear plastic bags

for $5 a dozen at retailers such as Who

le Foods, Gelsons and Central Market. Ms. King, 50
years old, today has 55 employees, two cookbooks

and an ultimate plan to sell her company for a swe

et price, of course.Edited interview excerpts follow:Q.
What inspired you to start your own business? A. I

was baking and selling cookies at my dads f

arm when I was 11. He said, You have to buy your
own clothes for school, so I said, OK. When you grow

up on a farm, you start working the day you star

t walking. We were raised in an independent selfsufficient way so it was just incredibly natural for me

to finish college and create my own job. My m

om told me about a fully equipped bakery for rent in
Southampton. When I was 23, I bought the location I

am still in today. At the time, it was just p

utting one foot in front of the other. I lived at home; I
didnt have any major responsibilities. Thats the

beauty of being young and naïve I didn

t know what to fear.Q. Did you work hard to make
your cookie stand out? A. I honestly never had a plan.

The chocolate chip cookie was always my specia

lty. My dad said. You cant just have a store selling
chocolate chip cookies. So I made other American

things apple pie, cakes and muffins. But the bot

tom line is that I still make my living off chocolate
chip cookies the rest is fluff.Q. Are you surprised at

how many fans youve won? A. Sometimes its

a little overwhelming! Its rewarding because were
very strict on our quality control. My staff takes

tremendous pride in the product. If someone has

a complaint, we take it to heart. We try the best we
can to stay on top of our game, because theres always

someone trying to compete.Q. How have your

marketed your business? A. When I first got into the
wholesale business, I literally went into Manhattan

with a shopping bag and walked into stores [l

ike legendary market Balduccis] saying: Can I sell
some cookies? We got orders. Then our reputation

started to spread. We do a lot in the community, s

uch as donating to fundraisers, and the community has
been good to us. As far as celebrities, they just find

our products on their own. You get a lot

of exposure here in the Hamptons you never know
whos coming in or who youre selling to. Thats one of

the reasons for my success.Q. How did you grow yo

ur business beyond the Hamptons? A. I have an
amazing business manager whos been able to help me

reach this level. He meets with distributors, negotia

tes deals and then we open up territories and start
shipping. We do tastings and in-store specials, then

we go to another territory and do the same th

ing.Q. How has your company fared during the
recession? A. Weve done relatively well. It makes us

all work smarter. We watch everything closely and we

cut where we can. We never cut on quality but if I
can buy a paper bag cheaper, we do that. My retail-

store business isnt growing because rentals (in

the Hamptons) are down, but the wholesale business
is growing. People tend to eat more sweets when

stressed.Q. Whats been your biggest challenge? A.

Breakage and shelf life is a constant challenge. People
want an all-natural product, but they want it to last 6

months. We just keep trying to create

杰森英语,杰森英语官网,杰森英语怎么样
http://www.jiesen365.com 编辑:yingyu


相关文章:
时事评论29篇
这次他是干上了电商,亦符合“互联网+”的创业潮流...这些早已成为我们“集体记忆”的故事, 生动地诠释了...新闻评论 暂无评价 10页 1下载券 高考时事评论类...
时事新闻观点
时事新闻观点_军事/政治_人文社科_专业资料。新时政...必须依靠自己的力量, 坚持独立自主,艰苦创业,实现...“举个明显的例子,在找工作方面,优先顺序是白人、...
我省时事新闻
我省时事新闻_法律资料_人文社科_专业资料。2011年吉林公考时事快递首页 吉林概况 政府机构 政务公开 经济建设 社会发展 改革开放 富民工程 行政监管 政府建设 旅游...
2016最新时事评论集锦
2016最新时事评论集锦_高考_高中教育_教育专区。2016...曾经我们相信报纸电视,但越来越多的 假新闻让我们...为“大众创业、万众创新”提供新的平台,创造新的...
时事新闻类材料作文的写作方法谈
二、时事新闻类材料和一般故事类材料作文有什么区别? 时事新闻类材料常常在道德观、价值观等方面是“中性”的,即不以对文中观点的“是” 或“非”来确定作文的...
2016时事评论素材
也是黄教授的创业初衷; “南京人喜欢吃鸡鸭等卤菜,可是目前市面上的卤菜生产多...2016年最新时事政治汇总... 15页 1下载券 2016年高考作文备考素材... 16页...
2016时事评论16篇
2016时事评论16篇_从业资格考试_资格考试/认证_教育...为“大众创业、万众创新”提供新的平台,创造新的...通过网络掌握大量新闻信 息,有利于“运筹于帷幄之内...
2015-2016年时事政治汇总.
2015-2016年时事政治汇总._公务员考试_资格考试/认证_教育专区。2016年公务员考试...7 促进大 学生就业创业;8 促进市场公平竞争;9 推进价格改革;10 发展慈善事业...
时事评论及素材积累
时事评论及素材积累_高考_高中教育_教育专区。时事评论...“没想到”的感人故事:阿依努尔的父母亲没 想到,...? 如果没有同学们的大声疾呼、没有新闻媒体的广泛...
【经典资料】时事政治2105
【经典资料】时事政治2105_公务员考试_资格考试/认证_教育专区。时事政治,公考...7 促进大学 生就业创业;8 促进市场公平竞争;9 推进价格改革;10 发展慈善事业...
更多相关标签: